Oregon coffee chain Dutch Bros Coffee has opened its first store within the City of Los Angeles across the street from Exposition Park near the USC campus.
Dutch Bros was founded in 1992 and gained a devoted following throughout the Pacific Northwest over the decades. With more than 1,000 stores spanning the southwest, Midwest, and the Deep South and Florida, the northeast and international territories are the only regions where the army of broistas have not yet made landfall.
Dutch Bros is incredibly popular in the Central Valley and the Inland Empire, with a few hundred stores in these regions alone. There are also a handful of Dutch Bros locations in Orange and Riverside Counties, with a new store also set to open in Covina in early 2026, but the USC-Expo Park store is the chain’s first footfall in LA County.
Compounding on their broista image, what sets Dutch Bros apart from other coffee chains is their incredibly vast menu of non-coffee offerings. While many chain and independent coffee shops have teas, lemonades, smoothies, and shakes on their menus to provide options for guests who don’t drink coffee, Dutch Bros serves up far more than just lattes. In addition to a large selection of teas, smoothies, matcha drinks, and more, their proprietary Rebel energy drinks that come in dozens in flavors with off-the-wall names like Galaxy Fish, Unicorn Blood, and Rainbro. They also serve protein-infused coffee, marketed to their gym bro demographic counting macros while also needing a java fix.
The new Dutch Bros store will be located on 3726 S. Figueroa Street off of 37th Place. This location is strategic in reaching their younger target demographics, given that the USC campus is just two blocks away. It also takes advantage of the proximity to Exposition Park, able to draw immense foot traffic from museum and park visitors.
Interestingly, Dutch Bros stores have a very drive-thru focused menu, image, and layout yet their first LA location is more pedestrian-forward. The new store was built on the former site of Hart House located on the ground floor of Tuscany Apartments, giving them the advantage of a built-in customer base since Tuscany is a mixed-use development. The corner of Figueroa and 37th is built more for buses and pedestrians than the vast sea of drive-thrus you’ll find in most other parts of LA, with the added bonus of the Jefferson-USC and Expo Park Metro E line stations being close by.
